The Magna difference is in the microstructure of the weld metal.
Ordinary welding wires are made to match a standard base metal analysis. Most base metals are rolled, forged, or heat-treated, which improves their physical properties. With ordinary electrodes, the melting and resolidification process changes the deposit structure completely from that of the base metal.
Magna alloys contain rare earth compounds, special alloying elements, deoxidizers and stabilizers. These compensate for the transformation of the electrode composition during the critical melting and resolidification phases.